– The broker should be able to explain the proposed pricing plan to the seller.
– You, as the seller, should understand the broker’s explanation.
– The price should be based on recently sold comparables, so the buyer and the appraiser can hang their hat on the reason for the pricing.
While you want to get the most money out of the sale of your home, the highest listing price isn’t always the best listing price. Let’s say, for example, you want to get $450,000 out of your home, but recently sold comparable homes have sold for $400,000, $415,000 and $425,000. A $450,000 price tag sounds good, but it may be unrealistic. You don’t want to work with a broker who will list your home at the highest asking price to get your business, only to drop that price down the road.
Consider interviewing several brokers and getting recommendations for experienced brokers from friends, and of course, listen to your gut. If something sounds too good to be true, it often is.